Cost
Meta charges per session, not aper individual message. A session is 24-hour message threads between you and your customers.
Last updated
Meta charges per session, not aper individual message. A session is 24-hour message threads between you and your customers.
Last updated
A session is said to have started, when a user sends a message to your WABA, or the business sends an outbound message to its contact.
Outbound messages are categorised into four categories:
Marketing: Enables you to achieve a wide range of goals, from generating awareness to driving sales and retargeting customers. Examples include new product, service, or feature announcements, targeted promotions/offers, and cart abandonment reminders.
Utility: Enables you to follow up on user actions or requests. Examples include opt-in confirmation, order/delivery management (e.g., delivery update); account updates or alerts (e.g., payment reminder); or feedback surveys.
Authentication: Enables you authenticate users with one-time passcodes, potentially at multiple steps in the login process (e.g., account verification, account recovery, integrity challenges).
Service: Enables you to resolve customer inquiries.
Rates vary based on conversation category and country/region rate.
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