# Overview 

#### What is Live Chat? <a href="#what-is-live-chat" id="what-is-live-chat"></a>

It is one of the feature that allows you to have the text based conversations with the visitors visiting the company's media properties like Website, WhatsApp number or Facebook page.

#### Why use Live Chat? <a href="#why-use-live-chat" id="why-use-live-chat"></a>

It is a simple, yet very effective, recipe for improving both customer service and loyalty. It allows you to:

* Personalised conversations with humans
* Monitor conversations in real time
* Monitoring agents
* Proactive outreach
* Quick response to the questions about the product or the service


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