> For the complete documentation index, see [llms.txt](https://help.buraq.ai/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://help.buraq.ai/outbound-bots/overview.md).

# Overview 

Looking forward to run campaigns on WhatsApp? Well we've got you covered.

Outbound bot is the marketing or sales initiative in which a company invest to reach out to their potential customers or clients proactively. It allows you to contact individuals or businesses via WhatsApp to promote a product, service or special offer.

Outbound bot helps in executing planned campaigns by business to generate leads, increase sales, or build brand awareness.

#### What are the types of Outbound bot I can build with Buraq? <a href="#what-are-the-types-of-outbound-bot-i-can-build-with-buraq" id="what-are-the-types-of-outbound-bot-i-can-build-with-buraq"></a>

There are two types of outbound bots that can be built with Buraq;

1. One Off Campaign
2. Ongoing Campaign